Brand Stickiness: It’s In Your Hands

Brand “stickiness” is directly proportional to the emotional resonance it inspires, the level of curiosity it sparks, and the amount of surprise it evokes.

The more a story makes an audience member nod in agreement, click through to the next video, or  sit back in shock, the more that story is apt to get “stuck” in the consciousness of other viewers, thanks to one person’s motivation to share and spread the message.

The stickiness you give to a story is already in your hands – literally.