Part community kitchen, part job preparation center, 180° Kitchen is the little-known culinary arts school of City of Refuge – a nonprofit that offers resources to marginalized members of the Atlanta community. 180° Kitchen lacked a compelling brand story highlight the impact of its newly created catering offering. They enlisted us to brand and launch their socially conscious business. Phase 3 defined its key messaging and established a visual identity that translated to online and print materials – expanding 180°Kitchen’s community exposure and customer base. Phase 3 also designed and developed an engaging and intuitive website that activated 180 Kitchen’s mission, complete with a video to showcase their story and impact. The website significantly increased 180 Kitchen’s community exposure, and in turn, customer base.