Bosch Rexroth

When Connected Automation Meets Industry 4.0
Digital Marketing

Bosch Rexroth is positioning themselves as the pioneer and authority of Industry 4.0 and showcased this expertise at the 2016 Hannover Messe Industrial Fair. Industry 4.0 is a term describing the fourth industrial revolution that embraces a number of contemporary automation, data exchange and manufacturing technologies.

Using research-driven insights, Phase 3 developed a breakthrough creative concept that was used to promote Bosch Rexroth’s Industry 4.0 expertise via advertising, a “Connected Automation” microsite and on their Hannover Messe tradeshow graphics and materials. Phase 3 also developed a video showing how Bosch Rexroth’s solutions could be used in a “smart” car factory. This video was shown on the microsite and leveraged in the development of an interactive virtual reality experience. See microsite

Overall, Bosch Rexroth’s presence at the show and user experience on their microsite resulted positive customer feedback and high response levels across social media posts.

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