Fibrant

Speeding to National Recognition as America’s First 10-Gig City
Media Relations, Social Media and Special Events

Fibrant, a municipally-owned utility company, was determined to make a big name for small-town Salisbury, N.C., as America’s first city with lightning fast, 10-gigabit internet. Just one week before the announcement of this technology first, Phase 3 was enlisted to develop a comprehensive plan for media relations, social media and event support. We leveraged Fibrant’s press conference to engage influential members of traditional media while creating online buzz through social media. Our strategy yielded more than 146 million impressions and placements in Fortune, The Washington Post and Wired – achieving an ROI valued at five times more than the project retainer.

Fibrant