YKK is everywhere! YKK products are found in diverse places from windows to spacesuits to backpacks. YKK has a network of over 111 companies in 71 countries around the world and continuously sets industry standards since its founding in 1934. With an influx of growth in the fastening industry, YKK aspired to reintroduce itself and heighten the customer experience with a new interactive web design.
After gaining a deep understanding of YKK, its target audience, and competitive leverage, P3 created a strong, online presence for YKK to engage with customers. Blending content, SEO, and analytics P3 developed a platform to generate qualified business leads and customized solutions. Phase 3 successfully merged the YKK regions into one website for customers to discover products, ask questions, and gather solutions.