When a backyard brand receives high praise from the likes of Alton Brown, Oprah Winfrey, and People Magazine, On Branding’s mission is to listen.
And eat. And learn. And share.
On today’s video episode, you’ll meet High Road Ice Cream.
Inspired by a certain Broken Bells song and a gritty sense of do-goodness, Keith Schroeder and his wife Nicki founded High Road in 2010, with a mission to sell the highest quality ice cream possible – by chefs, for chefs. The result? Paramount ice cream with incredible richness, flavor, and texture that must be eaten to be believed.
Keith is an uber-talented culinary professional and food educator, who oversees flavor development and consistency in every pint that’s produced at High Road. In keeping with the company’s radically human approach, he works intimately with restaurants to create ice creams that compliment their unique dessert offerings, and often concocts new flavors displayed at festivals and competitions around the country. His first book is set to publish with Cooking Light/Oxmoor house in late 2014.
His wife, Nicki Schroeder, is High Road’s Chief Marketing Officer and as any CMO can identify with, wearer of many hats. You’ll find Nicki fulfilling orders, giving taste tests, and designing new packages for the ice cream, displayed in select Whole Foods throughout the Southeast. She brings her design eye and expertise in branding and identity from the J. Walter Thompson Agency, Coca-Cola, the Art Institute of Los Angeles, and the Savannah College of Art and Design, where she received her Master of Arts in Graphic Design. Nicki brings an element of hands on brand love to the entire operation, and her enthusiasm is, like the ice cream, highly addictive.
Have you been lucky enough to try High Road’s flavors yet? Let us know! Connect with High Road on Facebook and Twitter.
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