Last week, we brought you Part I of our conversation with brand builders and designers Megan and Mike Gilger of Wild Measure and The Fresh Exchange. Together, the pair have designed the branding behind Clyde Oak and White Whale, and have worked in collaboration with Over, Gap, Nordstrom, and Madewell.
This week, we dive in even further. Does design work intensify “on location”? How does Wild Measure use Podio, Basecamp, and Google to keep in contact? And, when design saturates the senses 24/7, how does an artist stay committed to an authentic, signature style?
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