Arches Brewing Debuts Cans in Atlanta Market
Three Arches Brewing year-round selections are officially available in cans throughout Atlanta. The Hapeville brewery began canning in mid-September introducing the easy-to-drink Southern Bel’, traditional Hefeweizen Queen’s Weiss and popular Unseasonal Lager in a series of launch parties hosted at the brewery. The can designs, created by advertising agency VML Atlanta, showcase the unique vision of elegance and simplicity combining old-world and modern design. Each can features a different type of arch, dependent on the era and geographical location of the water profile the beer is designed and brewed from.
This week, Arches kicked off its highly-anticipated can launch, unveiling the unique designs and bold beer profiles to a handful of bars, restaurants and craft beer-focused outlets, including Victory Sandwich Bar, Southbound, Hop City Krog Street Market, Ale Yeah!, Georgia Beer Garden and JCT Kitchen. In September, Arches packaged approximately 200 cases of each style and plan for volume to double in October. By the end of this month, all three selections will be available for purchase in more than 200 package stores and bars across Atlanta. The Arches team is looking forward to making their beer even more accessible to consumers with the release of cans.
Founded by five friends from diverse backgrounds who began as home brewers, Arches Brewing was built on the philosophy of bringing the best of old-world and modern brewing practices together to deliver beer styles never before commercially brewed in Georgia. Inspired by two core values – simplicity and quality – Arches Brewing offers more than 30 easy-to-drink brews with a strong emphasis on classic and seasonal lagers, American styles and strong Belgians. The tasting room is open for public tastings Tuesday through Friday from 4 to 8 p.m. and Saturday from 1 to 8 p.m.
Photo credit: Arches Brewing
WEEK OF OCTOBER 5 | 2017