Delivering on Brand Promise
On a beautiful fall day in 1999 my husband and I visited the San Francisco Museum of Art. We were fortunate to be able to see the painting Frieda y Diego Rivera a self portrait by the artist Frida Kahlo during our visit to the museum that day. This portrait was a painting the acclaimed Mexican Modernist painter created in 1931 – of herself with her husband, muralist and political activist Diego Rivera. I saw a lot of incredible artwork on our West Coast trip. Priceless works of art at the SMOA and the Hearst Castle, among other places we visited but by far my favorite piece was this painting. The work has incredibly vivid color and yet is simplistic in style. The subjects said so much with their eyes and their body language. The painting had a very primitive feel to it but at the same time it was very beautiful. It was my first time seeing in person, the work of Frida Kahlo and from that day forward I have been intrigued by this artist and her life. Brand Fever creative director, Kendra Lively, has been as well, opting to personify Frida on Halloween this year. Amazing picture included!
Frida & Diego: Passion, Politics and Painting
A fierce passion for their native Mexico – a commitment to the plight of the common man and believing in the ideals of the Mexican Revolution – was something that both Frida Kahlo and Diego Rivera shared. These characteristics were ever so present in both of the artists’ work and to our good fortune we will get to experience it first hand in the very near future right here in Atlanta, GA.
The High Museum of Art will be host to a major exhibition of work by both Frida Kahlo and Diego Rivera beginning February 16th 2013. The exhibition titled “Frida & Diego: Passion, Politics and Painting” will remain on view through May 12th 2013. Read more about it here. The High Museum of Art will be the only U.S. venue for this exhibition.
That’s what we love so much about this client. They consistently deliver on their brand promise. The leadership at The High Museum of Art consistently designs partnerships that result in amazing art and culture experiences for the Atlanta community and far beyond. Their unprecedented three-year partnership with Musée du Louvre in Paris from 2006-2009—welcomed over 1.3 million visitors to the museum from all 50 states. It was followed by partnerships with The Museum of Modern Art, New York, and the National Galleries of Scotland that brought such exhibits as Monet Water Lilies (2009), Titian and the Golden Age of Venetian Painting (2010) and Picasso to Warhol (2011). They live their brand at The High Museum of Art. They don’t just talk about it. I can’t wait to personally tour the Frida & Diego exhibit next year. What a treat!