Shake Shack

With the help of Phase 3, Shake Shack opened its first Atlanta location in The Shops Buckhead Atlanta. Efforts including targeted local pitching, opening party event planning and execution and formation of strategic community partnerships. Shake Shack welcomed 420 guests to its opening party, including top media, notable chefs and restaurateurs and other city VIPs.


Following the successful Atlanta opening, Phase 3 opened the first Shake Shack in Charlotte, NC. Phase 3 executed a sneak-peak pop-up at Lenny Boy and sold 700 tickets to the event. We planned, executed, and hosted the VIP Housewarming party for 300 guests and executed the grand opening event as well.


Additionally, Phase 3 opened Tennessee’s first Shake Shack in Nashville. Throughout the week, Phase 3 planned, executed and hosted a VIP Housewarming party for more than 250 guests at Husk restaurant with Chef Sean Brock, a soft opening event benefiting a local homeless shelter charity with over 700 guests, and a Grand Opening Day event.

key metrics
Impressions - 3 locations

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