A Powerful International Brand to Call Their Own
Brand Positioning, Visual Identity, and Website

DOW Networks suffered from a lack of clarity and distinction within the industry.
Starting with the company’s name, which was often misinterpreted, we completely repositioned the brand with new a visual identity, brand story and tagline. The rebrand was punctuated with the launch of a website that reintroduced AVOXI in the marketplace as a leader in VoIP call center solutions and toll free numbers for businesses. The rebrand ignited energy around AVOXI and resulted in a measurable increase in leads.