Cox Communications

The Right Consistency: Bridging A Brand’s Communication Gap
Brand Guidelines and Visual Identity System

Due to the rapid development of products and services Cox Communications – the third largest cable provider in the country – was swimming in a sea of “logo soup” with no distinct brand to unite its three distinct business units – leading to customer confusion and decreased loyalty. To rectify this, we created a refreshed brand identity, new brand architecture for 30+ products, and designed a detailed visual identity system to guide implementation of the new brand.

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