CSM Bakery Products

Balancing the Flavors of Legacy and Freshness
Web Design and Development

CSM Bakery Products is a brand consisting of legacy companies H.C. Brill and Best Brands. The company asked Phase 3 to develop a corporate website to build awareness and educate the industry on the newly established brand while continuing to highlight the former brands. Informed by our qualitative research, Phase 3 designed a user-centric site using a drop down mega menu and grid pattern in order to maximize space – conveying the brand’s key messaging and accentuated the growing range of products. The website, averaging 4,000 monthly visits, retained equity of the legacy brands while showcasing a broad spectrum of offerings, all through a modern approach that sets it apart from competitors.

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