The American Dream Comes Home
Brand Positioning, Visual Identity, and Website

Real Estate Mortgage Network, REMN, had freshly renamed to HomeBridge as part of a forward-thinking business strategy to be a consumer-facing brand. They sought Phase 3’s help in repositioning the $5 billion company focus on their role as stewards of the American Dream of homeownership. Strategic insights derived from extensive interviews with both internal and external audiences informed our approach to creating and implement a highly personal HomeBridge brand with a comprehensive visual identity, brand positioning, website, and communication tools.