Pioneering New Ground in Customer Experience
Integrated Launch Campaign – Video, Microsite Design & Development

With the launch of TeamSite 8, an update to HP’s web content management (WCM) software that helps shape customer experience, HP needed to recalibrate its approach to maintain its industry standing. Based on in-depth research, Phase 3 developed a multi-tiered strategy to targeted marketers – a major shift from the IT audience previously pursued. Through a promotional live-action video, microsite, thought leadership content, digital banner ads and more, we connected with marketing executives on both a functional and emotional level, positioning TeamSite 8 as the key to creating a measurable and lasting impact within their company. Revealed at HP’s Engage conference, the campaign has increased product awareness and sales.