Iconic Visuals for Atlanta’s Most Luxurious District
POP/Display Campaign

Featuring upscale retail, trendy dining, luxury offices, and high-rise residences, the Buckhead Development by OliverMcMillan – a San Diego-based firm – is a shining example of urban sophistication. Prior to opening, OliverMcMillian sought monumental visual solutions to pique curiosity and hide unsightly construction zones. Phase 3 produced and installed large-scale, developer-driven graphics to cover barricades in addition to custom, retail-specific window graphics to tease their arrival. Directional signage was also installed by Phase 3 to ensure a consistent brand experience across the properties. Phase 3’s dynamic displays played a key role in educating passersby about the development’s offerings leading to a successful grand opening, hosted by Atlanta’s Mayor Kasim Reed.