Crafted for those who desire the finest experiences, The St. Regis is the premier luxury hospitality brand. Phase 3 was given the opportunity to lead Atlanta’s introduction to the brand and its grand opening event during the Great Recession. By focusing on jobs created by the hotel, Phase 3 was able to publicize the opening while minimizing negative attention to the brand’s luxury aspects. Our campaign encompassed media relations, public relations, event planning and execution, marketing and strategic partnerships. During the opening week alone, The St. Regis Atlanta received 4.3 million national impressions, representing nearly $150,000 in advertising equivalence.