Today we welcome Adii Pienaar, founder of WooThemes and PublicBeta to On Branding! Adii, who connects with us from Cape Town, brings serious marketing mojo to the table when it comes to strategic self-branding, as seen in his aptly titled new book “Brandiing“. Not only is Adii a skilled self-marketer, but he brings his best ideas to startups and entrepreneurs by helping them learn the ins-and-outs of keeping paying customers happy. On today’s show we talk about what it means to boost brand equity by turning wrongs into rights, how to hire A+ team members that understand your brand, and methods to finding the right medium for your “100 person audience”. Find out more about Adii here, and connect with us on Twitter, Facebook, LinkedIn or Instagram! You can also subscribe to On Branding on iTunes here.