Some branded products are a good idea — and some come with an exceptional story. Meet Jesse Altman, Founder & CEO of Whynatte, an Atlanta-based brand that’s been on the lips of every coffee lover and mixologist in the city since its canned versions came to market in 2009. Today, you’ll get to watch the unconventional story behind the Whynatte Latte unfold, learn how the subtlest form of design iteration influences company innovation, and take a cue from Jesse’s laid back brand leadership style. After watching Whynatte’s story, you’ll also understand why the brand says “life just got a latte better”. Oh, and did we mention Owen Wilson, Margaret Cho, and Peter Farrelly are evangelists?
As always, let us know what you love about this episode, by Tweeting us at @phase3mc and @Whynatte, or leave an iTunes review!