Episode: 020

Peter Corbett


Phase 3
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Peter Corbett

Peter Corbett: iStrategyLabs

As far as agencies go, iStrategyLabs is a force to reckon with. It’s disruption set ablaze, next generation branding for next generation brands seeking out strategy that stretches the status quo. Just taking a look into their portfolio is like looking into a kaleidoscope of digital inventions on the edge – its GE Social Fridge, Redd’s Apple Launcher, emergency PiePal pizza button, and Ford data visualization at DC Week are just a few top projects that’ve been known to turn heads.

Agency. Studio. Workshop. Mad scientist’s lab.

The company has worked with the world’s behemoth retail, tech, hotel, automotive, beverage and broadcasting corporations, from GE to Disney, Audi to Walmart, Geico to Red Bull.

Peter Corbett is ISL’s fearless leader, a man who’s a DC-area celebrity, and whose many hats – from programming to production – have earned him standout brand projects in just six years.

Today, Peter talks to On Branding about why brands are seeking out experiential brand partners, how agency leaders can hire the best “hacker” talent, the difference between practitioners and orchestrators, and why density is best served hot with a side of curiosity, community and intellect.