Recently we attended the Advertising Specialty Institute Show to learn about the new trends in the industry and to gather ideas for client campaigns. We met with vendors showing the newest promotional items and caught up with partners we've worked with for years to review what items they are offering. In addition, we took photos and videos of products we loved to share with others on the team and with our clients.
The ASI show benefits both our team and our clients because we get to see, touch and experience new promotional items that our clients will love. We often also get to do the same for items we've ordered in the past. For example, at the show we were able to lay our eyes and hands on some gorgeous leather bags we had branded in 2022 for a client’s executive team. It was sweet affirmation that we had made the perfect choice and would use that vendor partner again in the future.
It's especially important when reviewing apparel because of the variances in size, color, and quality per brand. Our team spent a considerable amount of time at the show reviewing, handling, and documenting many different apparel brands and choosing our favorites for future reference.
Every client has a certain style or needs for their branded merchandise. Working with them, we learn their preferences and then can look for new items at the ASI show to offer them in the coming year. For example, one client always orders recycled or earth-friendly items, while another looks for sporty, sleek, and usually black or grey apparel. The ASI show is the perfect place to shop for those clients who come back to us year after year.
The promotional products industry is on the cutting edge of current events and societal trends. Some of the newest trends we discovered at ASI were:
There were so many outstanding and innovative products at the show it's hard to choose our favorites. But we settled on these 10.
A promotional product should say more than just your company name. It should make a statement about your brand’s values and purpose. It should also create a positive and lasting bond between your brand and the recipient. Phase 3 partners with businesses like yours to develop custom, curated products that deliver your distinct brand message loud and clear.
We work hard to provide the most innovative and desirable rewards, gifts, and promotional items available. Whether you need a premium product with a quick turnaround, or a custom piece designed and produced to match your brand perfectly, our business is making yours look good. Explore our catalog and give us a call for more information.