Thinking Blog

Alice + Olivia x Keith Haring Launch Party

Written by Troy McGinnis, EVP, Print Services | Sep 12, 2019 9:35:40 PM

Last fall the well-known women’s fashion brand,
Alice + Olivia, created the Alice + Olivia x Keith Haring collaboration.

The luxury fashion brand incorporated Haring’s iconic 80’s art throughout the capsule collection by Stacey Bendet.

 

 

Haring’s bright colors and signature graphics popped on the brand’s bomber jackets, shoes, and even a ballgown skirt. When it came time to announce the collaboration, Alice + Olivia planned the Art is For Everybody Launch Party in Chelsea.

 

 

 

With a vision of the bold and bright graphics throughout the street-styled event space, Alice + Olivia came to Phase 3 to help them bring their vision to life.

 

 

The interactive event featured unlimited-play arcade games, vintage TV screens sporting Keith Haring graphics, an indoor skatepark and music. We worked with the Alice + Olivia team to print and install the vinyl graphics for the unique art installations, indoor halfpipe, floor and walls. 

 

 

With Phase 3's recommendation, Alice + Olivia created an art station where they encouraged guests to unleash their own Keith Haring interpretations, painting and drawing on the walls. 

 

Need some creative inspiration or unique environmental graphics for your next event? Phase 3 is here to help.