December, 14 2022 in Article
Your Brand is Not Just Your Logo

What do you think of when you hear the word "brand"? Do you think of your company's...

April, 7 2022 in Article
How to Plan a Successful Brand Refresh

It’s safe to say we learned a lot about ourselves and our world in the last few years. We...

September, 24 2020 in Article, Project Spotlight
Asheville Proper: Pinkies Up for a One-of-a-Kind Concept

Dine the "Proper" Way in Historic Downtown Asheville

July, 20 2020 in Article
Edgar's Above Broad: Meals That Mean Something

"Come Hungry, Leave Fulfilled"Defining a brand with personality and purpose.

February, 19 2020 in Article
4 Reasons Why People Fall In Love With Brands

Why do people fall in love, and stay in love, with brands? Just like there are four...

December, 10 2019 in Article
ABM: How Does One Company Make a Difference?

To so many people in so many places. ABM, a longtime Phase 3 client, is a facilities...

November, 26 2019 in Article
GA Department of Early Care and Learning: Raising Expectations, Raising Spirits

Every child deserves a bright start. When the Georgia state agency responsible for...

May, 9 2019 in On Branding
OnBranding Episode 37: Gunshow, Kevin Gillespie

Among his many accolades – award-winning chef, innovative restaurateur, cookbook author,...

April, 30 2019 in On Branding
OnBranding Episode 36: BarkBox

There are few things people love more than their dogs. And BarkBox, a subscription-based...

November, 15 2018 in On Branding
OnBranding Episode 35: Children's Healthcare of Atlanta

A brand is only as powerful as its story, and Meg Flynn, the social media content...

October, 30 2018 in On Branding
OnBranding Episode 34: Chuck Kent, Brand Strategist

There’s nothing more powerful than the truth. This is the principle Chuck Kent, director...

October, 22 2018 in On Branding
OnBranding Episode 33: Cinnabon

With a career trajectory that includes time spent with some of today’s most iconic food...