For the ULTA Beauty GMC brand expo event, NYX Professional Makeup came to Phase 3 to help create the ultimate booth experience.
With a “go big or go home” mentality, Phase 3’s fabrication team created The Vinyl Club, where glossy grunge made a comeback and guests were allowed a sneak peak at their Summer makeup collection.
From window graphics to temporary walls to bouncers and velvet stanchions, Phase 3 took care of everything for NYX. The booth featured makeup stations, a DJ booth, a temporary tattoo station and multiple instagrammable backdrops. So guests got to enjoy music, photo ops, freebies and all the make overs and tutorials.