Thinking Blog

Project Spotlight: Crocs Headquarters

Written by Phase 3 | May 20, 2021 6:36:36 PM

When developing an environmental branding plan for their new headquarters building, Crocs tapped Phase 3 to join them in strategizing the building's new look with design, print, and fabrication. Crocs was looking for large, easily interchangeable graphics that displayed both their vibrant brand expression and their excited employees. 

Working with Crocs from the beginning of construction, our print and design teams were able to make suggestions and ask questions to ensure streamlined processes and accurate design and sizing. Phase 3 developed a new and simple frame design which allowed Crocs to easily change the signs and print the materials in-house.

Phase 3 printed everything from name plates to executive office brand images, to way-finding signage and vinyls, to 60-foot wall graphics! In total, 535 individual pieces were printed and installed at the headquarters, displaying the worldwide brand at every touchpoint.

 

Ready to transform your office space? Contact us to connect with our design and print strategists and learn more about our environmental graphic design capabilities.