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About Author
Kendra Lively

After gaining a decade of experience as a Creative Director, Kendra joined Phase 3 with the acquisition of Brand Fever in 2015. The lynchpin of the Phase 3 creative team, she guides projects from beginning to end, overseeing design innovation and execution to ensure it solves the defined business problem through creative excellence. With expertise in branding, integrated marketing campaigns, design systems and user interfaces, Kendra is a talented leader who inspires work that is individually motivating and collectively influential. A Savannah native, Kendra holds a degree in fine arts from Georgia State University’s acclaimed graphic design program, where she graduated with honors. She completed internship engagements at FPD3 New Media and Lasertech Color. Kendra combines inspiring ideas, cultural movements, and a trendsetter mindset to transform ideas into visually groundbreaking material, which has been recognized by 40+ industry awards.

OnBranding Episode 35: Children's Healthcare of Atlanta

By Kendra Lively
November 15, 2018
 
A brand is only as powerful as its story, and Meg Flynn, the social media content producer for Children’s Healthcare of Atlanta, has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that captures the buoyant spirit of those it serves.

 

They’ve earned national attention for both creative social media campaigns – like the April Fool’s therapy dog takeover – and for the Dedicated to All Better blog, which tackles heart-wrenching topics like child abuse and raises awareness about critical health issues in a timely manner.

As the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country, Children’s hosts more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations.

Here, Meg shares how to harness the power of brand ambassadors to tell your brand’s story in an authentic way, the importance of compelling visuals in crafting a powerful story, and why relationships are the key to social media success.