Kendra Lively

November 15, 2018

A brand is only as powerful as its story, and Meg Flynn, the social media content producer for Children’s Healthcare of Atlanta, has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online community that captures the buoyant spirit of those it serves.


They’ve earned national attention for both creative social media campaigns – like the April Fool’s therapy dog takeover – and for the Dedicated to All Better blog, which tackles heart-wrenching topics like child abuse and raises awareness about critical health issues in a timely manner.

As the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country, Children’s hosts more than 850,000 patient visits annually at three hospitals and 25 neighborhood locations.

Here, Meg shares how to harness the power of brand ambassadors to tell your brand’s story in an authentic way, the importance of compelling visuals in crafting a powerful story, and why relationships are the key to social media success.
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