Instagram Guides are a set of curated posts that tell a story. Each post is a chapter in the story. Your followers can scroll through the chapters, read and experience the content, and click for more information or to make a purchase. Guides can be built from new content or older posts, which is a great way to repurpose your evergreen content. There are three types of Instagram guides.
- Place: These guides highlight locations. You can search places through Instagram's library, or find locations you've tagged. When you choose a place, you can pick an image to feature in your Guide. These make great city or restaurant guides or travel recommendation stories.
Instagram Guides aren’t shared on your followers' feeds, so give them an extra boost by posting the guide to your stories as well. Guides are also an excellent way to share User Generated Content (UGC) so create a guide with tagged follower posts that highlight your products or services. You can even build a micro-influencer campaign through a guide.
It was a given that the popular subscription model would show up on social media. This new feature rolled out to selected users in January. You can deepen your relationships with followers and grow your income by giving a select group of customers unique content within the same platform they were already engaging with you for a monthly fee. Subscriptions range from $0.99 to $99.99 per month.
With a subscription, your followers can experience three different sets of content. These are:
- Subscriber Lives – host an exclusive live appearance to just your subscribers
An added bonus for brands is that your subscriber list can be used on other social channels. You can extend your engagement across platforms, increase digital awareness of your brand, and build loyalty among all of your customers, not just Instagram followers. It is likely that this feature will also be available on Facebook but there is no known timetable for that yet.
Instagram is working hard to support its users with new features and functions that offer a benefit to both brands and followers and more innovations are coming. It may feel challenging to keep up. That's where Phase 3 can help.
Phase 3 social media experts can help you devise a strategic social media plan that enhances your brand and creates relationships between your brand and your buyers. We'll create content that is fully aligned with your brand voice and your buyer personas and publish it in the channel where your customers are. We then measure our progress with success metrics that reveal a clear path forward.