Bold Catering & Design


Atlanta’s premier restaurateurs, Fifth Group Restaurants, is comprised of a number of unique dining concepts alongside an established catering and event design company, Bold American Events.


With chef-inspired menus, iconic venues, and award-winning design, Bold American sets the bar in Atlanta for culinary expertise and professional service. But as the brand had evolved over time, new visuals and messaging were required to help define and strengthen its relationship with current customers. Fifth Group turned to Phase 3 to ensure that new branding would not only modernize the Bold brand after 25 years, but also align with the Fifth Group brand’s values, voice, and pillars.


We undertook a full rebrand of Bold; including a new logo, brand expression, photography, print collateral, and a complete website redesign.


By simplifying messaging, highlighting points of differentiation, crafting a high-impact branded visual aesthetic, and creating emotional connections with the right customers at the right time, we helped target decision makers planning large-scale events, who desire a well-executed experience that sets them apart from their peers.

More than a catering company; more than an event design company. Bold is a customizable, distinguished experience, on demand.

Key Metrics

In potential, future business attributed to new web leads


Conversion rate, up from 0.90%


Decrease in website bounce rates


Thanks to a new messaging platform and web copy that fully captured the brand’s authentic personality, we effectively positioned Bold as the recognized leader in the Atlanta event industry, known for imaginative and memorable experiences, delivered with style and service.