Chateau Elan Winery & Resort
Chateau Elan Winery & Resort tasked Phase 3 with creating and implementing impactful brand awareness campaigns to promote their offerings across the Southeast. Phase 3 conducted an in-depth keyword analysis, as well wrote advertising copy for each campaign initiative. In addition, target audience recommendations were provided based on target demographics and leveraging current customer lists. Campaigns were then deployed within Google Ads and were deemed successful within the first month’s launch.
Within a matter of 30-days, Chateau Elan received over 125,000 impressions and nearly 14,000 clicks. The search campaigns also exceeded the Travel & Hospitality industry average click-through-rate (CTR) by 82% and the industry average cost-per-click (CPC) by 7%.
Between the keyword research, ad copy and audience recommendations, Phase 3 was successfully able to conduct a high-impact brand awareness campaign for Chateau Elan.
- Google Paid Search
- Meta Paid Social
- LinkedIn Paid Social
- Trade Desk
- Programmatic Display