Hotel Clermont

Atlanta’s iconic Hotel Clermont, closed in 2009 due to health code violations, was renovated, revitalized and completely reimagined as a 94-room boutique hotel in 2018. 

Phase 3 was tasked with introducing the property and its new food & beverage concepts – Tiny Lou’s, a full-service French-American brasserie; Cafe Clermont, a sultry lobby bar; and a fun-filled rooftop lounge. Considering the somewhat salacious and infamous past of the property, Phase 3 PR not only promoted these new concepts, but helped explain their relationship with the historic location with agility, tact and humor.