Brad Watson


As vice president of national and strategic accounts, Brad leads a team of strategic sales experts who specialize in Phase 3’s printing and finishing services, from small- to-large-format, and provide clients across a variety of industries with digital, fabric printing and variable data printing. Brad’s extensive retail experience specifically helps boost his team’s knowledge and reputation with nationally known brands and efficiently navigate their large scale projects. 

 With over 30 years working in the retail, POP and display industries, Brad has become an expert in creating relationships with national retailers and brand marketers. His passion for retail, design and creativity pairs well with his strategic mindset to determine creative solutions for his clients’ needs. During his time at Phase 3, his team has executed impressive campaigns and product rollouts for most of the top names in retail.

 Originally from El Paso, Texas, Brad attended West Texas A&M University. When he’s not flexing his creative muscle at Phase 3’s Dallas office, he enjoys spending time with his family and friends.

 Check out more on Brad’s impressive experience.