How to Get Smarter With Your Marketing Budget (Without Losing Momentum)
It’s mid-year budget time. A leadership team gathers at a conference table to review the latest P&L. The numbers have been trending down for two quarters. Costs are up across the board. Suppliers are...
How To Use Psychographics in Your Property Marketing
A developer launched a luxury apartment community targeting “young professionals earning $100K+.”
Stop Pitching Updates. Start Telling Stories That Get Coverage
Alex Morgan, marketing director for a regional restaurant chain, is finalizing a press release. It’s a big moment for the company; a new menu concept, months in the making. Alex and the team is...