Whether you are a business that’s just getting started, or an established company with a solid marketing team, there may be a moment when you wonder if your marketing is as effective as it could be. You have a nagging feeling that something is off, and you’re just not getting the results your business needs or wants. But what do you do about it? Do you stay the course and hope that something changes? Double down on your marketing spend? Or is it time to hire your first marketing agency?
There are many factors to consider when faced with this dilemma. Let’s look at some reasons why it may be the right time to use the services of a marketing agency.
1. Your sales are declining.
To state the obvious, ineffective marketing can lead to lagging sales. According to HubSpot’s Not Another State of Marketing Report 2021, generating leads and driving traffic are top priorities for marketers in 2021. If you notice a drop in sales or the number of leads in your pipeline, it might be time to get help with lead generation from an expert.
An agency that is knowledgeable in inbound marketing techniques will develop a strategy to reach your customers online utilizing many different tactics from public relations, to SEO, to content creation. Access to this kind of talent and expertise is one of the benefits of working with a marketing firm. It saves you time and, ultimately, money by fine tuning your marketing plan to quickly generate new sales and positive ROI.
2. You don't have the skills.
Everyone has a talent they bring to the table. Yours may be the ability to create a new product or your mastery of spreadsheets. Customer relationships may be your jam. As talented as you are, it may be hard to admit that you aren’t a whiz at marketing too.
The fact is marketing is tough, especially today. It takes expertise and dedication to stay on top of the rapid changes happening in search marketing, social media, reputation management and all the other possible marketing strategies you can use to grow your business. This is one of the most important reasons to hire a marketing agency.
Marketing agencies, especially a channel-agnostic agency like Phase 3, will customize a marketing solution that addresses your challenges and, more importantly, will have the team on staff to implement that solution. All without having to add to your payroll.
3. You don't have the time and resources.
As a business leader, you have a lot on your plate. Especially now, post pandemic, when everyone is having to accomplish more with less. You want to be sure that everything gets done and is running smoothly with enough time in your day to have dinner with your family. Therefore, if there are initiatives or tasks you can outsource, you need to take advantage of that opportunity. Time is valuable and you should spend yours wisely.
Outsourcing your marketing to an agency will allow you to focus on other vital aspects of your business. You can prioritize and focus your attention on only those things you, as the leader, can do without worry of marketing falling to the bottom of the list. A marketing agency's work is marketing, so they will make yours a priority.
4. You don't enjoy marketing.
If you do not enjoy the art and science of marketing, it'll show in your strategy. You just won’t get the desired results with a half-hearted approach to your social media posts and uninspired emails to your prospects. Allow agencies to use their passion for marketing to grow your business. Plus, their objectivity can give you perspective on your situation that you wouldn’t see otherwise and prompt you to try new strategies and channels to reach your customers.
Hiring a marketing agency may help grow your business exponentially; but the timing will depend upon your company’s unique challenges. Not sure if the timing is right? Our marketing experts at Phase 3 will be happy to talk through your situation with you and make a recommendation. Contact us today and we’ll get to work optimizing your marketing strategy.