Susan Frost

April 23, 2020

Whether you’re taking advantage of that extra time you have with no commute, or going back to the drawing board with your 2020 marketing plan, our team has compiled a list of resources to help you think about your business from a different perspective and plan for the future as we get back to a “new normal.” 

Below you will find webinars, podcasts, training materials and general articles that our team has found relevant and insightful. We will update this page continually, so please check back! 

 


 

Articles

 

Play the Game of Constraints

Even if you're not with an agency or firm this quick read from Win Without Pitching will challenge you with constraint "games" to think about your business differently and identify adjacencies, maybe even efficiencies, in your service offerings. Who doesn't love a game?

 

Coronavirus Relief Organizations & Free Social Media Assets to Support Them

Looking for a way to help spread awareness or raise funds for those on the front lines of this fight? Here's a list of organizations that need your support, and free social assets so you can generate support among your followers, too.


Google Ads Releases Details Around the $340m Credit for SMBs

Search Engine Journal breaks down who can receive Google's ad credits, how much businesses can get, and how it works. 

 

How Coronavirus Could Usher in a New Era of Brand Purpose

Marketing Dive reports that the demand for businesses to contribute to public good will only grow in the uncertainty ahead. 

 

Research: 15-plus Data Points on the Impact of COVID-19 on Marketers

Event Marketer analyzes a survey about the impact the crisis has had on marketers, specifically on influencer partnerships, B2B marketing and events.

 

How COVID-19 Has Impacted Media Consumption, by Generation

Visual Capitalist uses data from a Global Web Index report to explore how people have increased their media consumption as a result of the outbreak, and how it differs across each generation.

 

Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

CNBC takes a look at the dropping ad prices since the travel, entertainment and retail industries have frozen their ad spend. 

 

Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak

There is no surefire playbook in a global crisis, but Google outlines 5 principles they employ during times of uncertainty.  

 

Training

 

AMA Digital Marketing Quiz

Before you dive into our training resources, do some prioritizing and take this quick quiz from the American Marketing Association to see what digital marketing skills you need to brush up on.

 

Free Fridays at General Assembly

Every week through June, General Assembly, a pioneer in education and career transformation specializing in today’s most in-demand skills, is offering their most popular workshops (ranging from $60 to $200 USD in value) — for free! From coding, to data and marketing, to UX design and career development, spend the hour you'd normally be sitting in Friday traffic expanding your skillset and building your resume!

 

HubSpot Academy Free Courses

HubSpot's top 10 courses to complete in under an hour! 

 

HubSpot Adapt 2020

Adapt 2020 is HubSpot's solution for learning and training during Covid-19 and the resulting economic crisis. In the coming months - through weekly installments - HubSpot will be focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.

 

Podcasts and Webinars

 

How to Bring Physical Events into the Digital World

Trade shows - cancelled; Sales and Leadership Summits - cancelled; Beer Festivals -cancelled! While we may not have a solution for that last one, this webinar from the Content Marketing Institute and ON24 explores how you can take advantage of digital events, from both a budget and a data standpoint. All is not lost on the experiential marketing front, and there may even be some to gain.

 

Episode 249: 10 Irresistible Ad Angles That Are Working Right Now

On the Perpetual Traffic podcast, they share their strategy for pivoting your messaging during a crisis. They also provide a PDF with messaging examples that you can download here

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