About The Author
Kendra Lively

After gaining a decade of experience as a Creative Director, Kendra joined Phase 3 with the acquisition of Brand Fever in 2015. The lynchpin of the Phase 3 creative team, she guides projects from beginning to end, overseeing design innovation and execution to ensure it solves the defined business problem through creative excellence. With expertise in branding, integrated marketing campaigns, design systems and user interfaces, Kendra is a talented leader who inspires work that is individually motivating and collectively influential.

OnBranding Episode 32: Wise Foods, Inc.

By Kendra Lively
September 21, 2018


How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand.


In Phase 3's latest online episode of OnBranding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department for eight years to becoming its CFO in 2011.


Jolie’s own first reaction to the career invitation from the CEO was, “Are you kidding?” But as she pondered the opportunity, “I looked inside myself at the parts of my brand that had been successful and useful to me…and I had to think how to redevelop myself from a brand perspective.”

In the realm of marketing, most understand how powerful branding can be in changing the way a company or product is perceived. Jolie brings a more intimate point of view, demonstrating the dynamics of branding from a personal perspective. In addition to sharing her journey, Jolie explains how personal branding can help escalate anyone’s professional ambitions.

Before joining Wise, Jolie worked in strategic business development and marketing at several other consumer packaged goods companies, including The Coca-Cola Company and Suntory Water Group. Her greatest strengths are her creativity, drive, leadership and ethics, and she thrives on business challenges. Jolie is chairperson of the Atlanta Chapter of the Network of Executive Women, whose mission is to attract, retain and advance women in the retail and consumer products industry through education leadership and business development. She also serves as co-treasurer of the organization. She holds a bachelor’s degree in international business from the University of Georgia and a master’s degree in business administration from Emory University in Atlanta.