When Lively Beach Resort, a Legacy Ventures property in Corpus Christi, Texas, came to Phase 3, they were looking for more than just another agency. They wanted a true marketing partner—one that could bring strategy, transparency, and measurable performance to their digital efforts.
Despite having a beautiful property and a growing audience, the resort struggled to understand how their marketing dollars were working for them. Their previous agency wasn’t tracking revenue or reporting on return on ad spend (ROAS), leaving leadership with limited visibility into what was driving bookings—or if anything was.
Building a Measurable Foundation
Phase 3’s paid media team started by getting to know the business from the inside out. Through on-site visits and collaborative strategy sessions with the resort’s marketing team, we dug into Lively Beach’s audience insights, competitive set, and revenue goals. The goal: create a digital strategy that didn’t just drive clicks, but delivered measurable growth.
From there, our team built a full-funnel media approach from the ground up. We launched new Google and Meta advertising accounts, developed tailored keyword strategies, and produced ad copy and creative assets designed to connect with Lively Beach’s core guest segments. Every campaign element was built with accountability in mind—so that every impression, click, and conversion could be tied to real performance outcomes.
The Results
In just six months, the transformation was clear. Lively Beach’s digital advertising evolved from an untracked expense into a measurable, revenue-driving channel.
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241% increase in total revenue
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Meta campaign performance surpassed industry benchmarks by 73% in CTR and 55% in CPC efficiency
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Significant increases in both reach and direct bookings
From Insights to Impact
By combining transparency, data, and strategic collaboration, Phase 3 helped Lively Beach turn digital advertising into a dependable growth engine. Today, the resort continues to build on that success with a scalable foundation for future campaigns—proving that when strategy meets measurement, results speak for themselves.