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Cortland at The Battery

Overview

As the premier apartments in The Battery Atlanta, the $400M development that surrounds the Atlanta Braves ballpark, the developers of Cortland at The Battery wanted to create an environment that would connect with the culture of baseball and help residents feel the value of their investment.

 

Few partners could do it all—design, printing, fabrication, and installation—and even fewer were willing to work though the numerous challenges that this unique opportunity presented.

That’s where Phase 3 entered the picture, studying the project from every angle, and carrying out a comprehensive site survey to map every surface and understand the traffic usage of every square foot.

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Then, collaborating closely with the Cortland team, and guided by their design inspiration document, we generated a cohesive design for the entire community, building on our decades of experience with large-scale environmental graphics projects.

Approach

With long apartment building corridors that have structural interruptions, we had to produce designs that could offer more than simple wall graphics in order to preserve a sense of continuity. So elements with multiple layers and significant dimensionality were created that would stand out, unite the entire corridor, and create clear delineations between residential and amenity spaces.

 

Now the spirit of the great American pastime is alive here, just as Cortland leadership directed. You won’t find any boring stock images or basic residential décor here; the community’s common spaces are now filled with the energy of the ballpark and the bold spirit of Atlanta.

MATERIALS & FABRICATION
Rope LED elevator lobby sign with a custom-match wooden high-pressure laminate-wrapped frame
3M permanent adhesive vinyl with matte laminate
Laser-cut acrylic with a second surface made from mounted optically clear vinyl and custom-painted gold edges
Custom-painted and wrapped baseball bats, mounted with custom-welded hardware, to illustrate an Atlanta skyline
Baseball wall with real baseballs and 3D-printed mounting brackets
Custom-stained wood and painted acrylic to match the specified finishes of the interior design team
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The custom installations created for the community combine printed graphics, fabricated elements, and sports artifacts like baseballs, bats, and hats to create immediate visual impact and hold interest—textured and dimensional visual experiences that inspire and unite residents.  

An incredible lobby installation depicting the Atlanta skyline on painted baseball bats sets the stage for everything to be experienced here, and assures residents that their choice of apartment home is one that fits their high aspirations. 
Large illuminated numbers and signs create a bold impression and keep boring at bay, while smaller touches like assigning “1st, 2nd, and 3rd” base names to each apartment building’s lobby help to strengthen and reinforce the baseball theme.
Results

The entire project required approximately six months to complete, start to finish, even with working around the Braves baseball home schedule, which often prevented delivery or work.

 

Thanks to new fabrication methods and deployment technologies that allow us to move with high precision and high speed, the entire installation of all of these complex components was reduced to just ten days.