Decking the Halls with Dillard's

Late summer is not too early to start thinking about the holidays. In fact, the brainstorming for Dillard’s epic holiday displays started just in the (old Saint) Nick of time. Our Dallas production facility had eight weeks to concept, prototype, produce, pack, palletize, and ship holiday displays for nine luxury brands across 244 Dillard’s Locations.

In their busiest season the Dillard’s team entrusted Phase 3 with solving an enormously complex production puzzle. The project involved flatbed printing, die cutting, magnetizing, laser-cutting, painting, laminating, and mounting displays for nine luxury brands—then packaging each set of displays to ship out to Dillard’s 244 locations.

The result was a masterclass in making holiday magic and making it easy for retail teams to bring that magic to life. Not only were we able to solve a complex shipping puzzle, packaging the displays in easy-to-unbox and assemble kits, we added QR codes and video assembly instructions for retailers on the ground at each location, who were able to unpack and set up the displays in minutes.