Embers Hotel

Nestled in the heart of Blowing Rock, North Carolina, The Embers is more than a boutique hotel—it’s a passion project with deep community roots, ushering in a new level of hospitality and sophistication to the region. With media buzz, influencer partnerships, and social storytelling, Phase 3 set out to make The Embers the hottest reservation in town.

To ensure this stunning destination , Phase 3 deployed strategic blend of media buzz, influencer partnerships, and dynamic social storytelling, we set out to make The Embers the talk of the town—before the first guest even checked in. The result? A launch that was nothing short of spectacular, transforming a family legacy into one of the most talked-about hospitality openings of the year.

Blowing Rock is a tight-knit community with only a handful of aging bed and breakfasts at its heart. Before The Embers, leisure and business travelers had few in-town options—and only brand-name hotels on the outskirts of town to choose from. The launch of a boutique brand that captured the unique spirit of Blowing Rock was a big deal—and we made sure it was a name no one would forget. To reinforce the brand, we centered our messaging strategy around the transformative power of fire, positioning The Embers as a place people come to be reignited and to connect with the spirit of nature.

In partnership with local officials and The Chamber of Commerce, we orchestrated an unforgettable fire lighting ceremony in lieu of the traditional ribbon cutting, so members of the local community could be the first to experience The Embers uniquely warm welcome. Media coverage, influencer engagements and social storytelling followed suit, highlighting the many ways our target audiences could find their spark at The Embers.