Fairlane Hotel

Influencers Checked In. Engagement Takes Off.

Overview

Fairlane Hotel, a stylish boutique hotel, sought to enhance brand awareness across local, regional, and national audiences. By leveraging strategic influencer partnerships, the goal was to showcase the hotel’s design, dining, and luxury accommodations while increasing engagement on social media.

Services Offered

  • Public Relations & Brand Awareness
  • Social Media Strategy
  • Influencer Relations & Partnerships

Strategy

To showcase Fairlane Hotel’s unique brand and prime location in Nashville’s downtown business and arts district, Phase 3 partnered with top lifestyle influencers, podcasters, and creatives known for both their stylish aesthetics and girl-boss ability to command a room. Making the hotel their backdrop in a series of high-style photo shoots, each influencer engagement gave a coveted audience a curated glimpse of Fairlane’s one-of-a-kind spaces.

Services Offered


  • Influencer selection, including lifestyle, TV, and podcast
  • Outreach and negotiation of unique hospitality experiences in exchange for social media promotion
  • Leveraged penthouse suite and other VIP areas to ensure exclusive content backdrops
1,500
Actions Taken on the Hotel's Account
89
New Instagram followers
98
Website clicks within 24 hours

Together, we can make something great