Gladwen

The Spectrum Companies engaged Phase 3 to name and brand their new multifamily community in  Wendell Falls, just 15 miles from downtown Raleigh, NC. The second of two apartment projects within the master planned mini-city, Spectrum’s project offered sophisticated apartments and townhomes designed for mature singles, professional couples, families, and empty nesters who are looking to put down roots in the area before they buy a home. Spectrum wanted a name and branding that felt connected to Wendell Falls—but distinct, positioning the project as offering all of the American charm, amenities, and lifestyle of Wendell Falls, for a discerning renter.

The name Gladwen, which contains a verbal nod to Wendell Fallas, is meant to suggest gladness and contentment, and the good life. With the tagline “More than Happy. Gladwen.” we positioned the community as the very definition of heightened happiness, developing a narrative and key messages to convey the easy rhythm of life in Wendell Falls. Inspired by the natural beauty of Wendell Falls, our creative team designed a brand expression worthy of the American Dream, with rich earth tones, serene imagery, and classic typography both sophisticated and timeless.