Atlanta’s iconic Hotel Clermont, closed in 2009 due to health code violations, was recently renovated, revitalized, and completely reimagined as a 94-room boutique hotel.
We were tasked with introducing the property’s new food and beverage concepts—Tiny Lou’s, a full-service French-American brasserie; and Café Clermont, a sultry lobby bar and a fun-filled rooftop lounge. Considering the somewhat salacious and infamous past of the property, our Public Relations team not only had to promote these new concepts, but also help explain their relationship with the historic location with agility, tact, and humor.