JELD-WEN engaged Phase 3 for the product launch of Auraline, an exciting new line of windows and doors for the new construction market. Auraline was unique to the market, in that the windows and doors are made from a composite material that blends the beauty and efficiency of wood with strength and durability that surpasses vinyl. The product fills an important gap in the market between lower-cost vinyl windows and luxury wood windows, giving homeowners the look of a luxury window for less.
JELD-WEN needed to make a big splash because they stood up a new factory to support the production of Auraline windows. However, their initial launch was thwarted by supplier issues. This new campaign was to make up for lost time, beginning Q1 of 2022.