In a historic and urban pocket of Atlanta that is crowded with apartment communities, this transit-oriented, mid-rise needed a name and brand identity that aligned with the unique energy and history of the area—and distinguished it from competitors. Working with Greystar, who oversaw the marketing and leasing of the property, and multi-family real estate developers Place Properties and H. J Russell & Co., Phase 3 led the team through our multi-family community branding process, starting with a Brand Vision Workshop and extensive secondary research.