Phase 3 was approached to open Ole Smoky's Nashville distillery, 6th & Peabody, in late 2019. After a successful opening, which included local, regional and national earned media coverage, to include TV news live shots on site and the coordination of their VIP Party for media, celebrities and local influencers.
Because of the success of the opening, Phase 3 was named the company's agency of record in 2020 to manage corporate communications, public relations, media relations and crisis communications for four distillery locations in Tennessee.
Ole Smoky Distillery continues their partnership with our Phase 3 public relations team into 2023 with exciting product launches and events to come.