Ole Smoky Distillery

Making a once-banned spirit relevant again.

Phase 3 was approached to open Ole Smoky’s Nashville distillery, 6th & Peabody, in late 2019. The engagement included securing local, regional and national earned media coverage, and the coordination of their VIP Party for media, celebrities and local influencers with the goal of securing live TV coverage.

Because of the success of the opening, Phase 3 was named the company's agency of record in 2020 to manage corporate communications, public relations, media relations and crisis communications for four distillery locations in Tennessee.

Services Offered
  • Press Releases
  • Event Planning
  • National Beverage Pitching
  • Influencer Relations
  • Local Pitching and Calendar Listings


Now, this is a press kit! Imagine you’re a journalist receiving this in a pitch rather than your average Google Folder. As an add-on service, Phase 3 can curate a beautifully designed digital press kit that goes the extra mile in telling a business’ story in a visually compelling way. It’s time to ditch the large attachments and simplify the way you connect with the media.

Phase 3 typically assists with National Moonshine day – inviting media and influencers to attend at the 6th & Peabody distillery in Nashville.

key metrics
Ole Smoky has made the annual Inc. 5000 list of fastest-growing private companies three years in a row.
1,822,403,286 total media impressions from public relations pitching in 2022.
Select Press Mentions

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webmockup_OleSmokeyDistillery_USA Today webmockup_OleSmokeyDistillery_Whisky Advocate webmockup_OleSmokeyDistillery_Yahoo Life


Awards & Accolades
  • World Liqueur Awards
  • 2022 Growth Brand Award
  • San Francisco World Spirits Competition
  • Shanken Impact Hot Brand Award
  • Denver International Spirits Competition
  • Las Vegas Global Spirits Awards

Together, we can make something great