Shake Shack
Overview
For over seven years, Phase 3 has been Shake Shack’s strategic PR partner, leading the charge on the acclaimed restaurant chain’s Southeast expansion. From grand openings in Atlanta, Charlotte, and Nashville to exclusive influencer events, we’ve created campaigns that drive major media buzz and community excitement. Our approach? A blend of national press outreach, hyper-local engagement, and unforgettable brand experiences.
Strategy
Crafting a tailored approach for each market, Phase 3 secured high-impact media placements, built relationships with local influencers, and executed engaging activations, like the VIP Housewarming Party at Husk Nashville featuring Chef Sean Brock. This pre-opening “welcome to the neighborhood” gave locals a taste of what was coming—with the added culinary endorsement of a high-profile chef. By seamlessly blending media outreach with on-the-ground event planning, we not only set the stage for Shake Shack to make a grand entrance—we made sure the audience was standing room only.
"Partnering with Phase 3 was like adding two people to our team in Nashville. We never had to worry about anything, big or small, getting done. They went above and beyond, thoroughly and effectively queueing us up for a strong market launch."
— Abigail Knoff, Senior Manager of Brand, Shake Shack
