How do we make sure the digital assets we create actually appeal to the people they’re designed for? How can we offer the most engaging and easy-to-use experience, so that users can accomplish their tasks and take the next step down your funnel?
At Phase 3, user experience design (UX) is at the center of our design process. We start with the discovery phase, generating user experience research to uncover your target audience’s wants, needs, and preferences. The UX design team then applies those insights to maximizing the appeal and functionality of the actual interface and the ultimate user experience. Finally, we conduct robust user testing to determine usability and make any final user interface design modifications.
From ideation to execution, the Phase 3 UX design process yields results that create clarity and offer smooth pathways to customer conversations and real conversions.
