Brand Naming

What’s in a name? The power to shape perception.

Whether you’re looking to name a new product, service, or a growing company—the right name can make all the difference in how a brand is perceived, remembered, & understood in the marketplace. Our team of brand strategists, wordsmiths, & creatives use a collaborative & proven process to develop names that reinforce your brand’s positioning & resonate with your target audiences.


Our collaborative Naming Workshop is designed to help us understand the purpose, features, benefits, attributes, & target audiences of the brand we’re naming. It’s a deep dive full of thought starters & brand exercises that Phase 3 facilitates, either virtually or in person. From this session, we develop a detailed creative brief that outlines all naming criteria— & the thematic directions our team plans to explore.

Research & Ideation

We research industry trends & evaluate the competitive landscape to ensure our recommendations are not only distinctive but culturally resonant. Our writers, strategists, & researchers will develop & vet a wide range of options before presenting a curated selection that best aligns with our naming criteria.

Evaluation & Presentation

Is a name memorable? Is it distinctive? Is it easy to spell & pronounce? These are some of the general criteria we use to evaluate each selection. Your project will also have unique & specific criteria that we’ll identify during discovery. We’ll rate each name against both sets of criteria & provide strategic rationale for each selection. Prior to presenting names for your review, we will conduct a preliminary trademark screening, identify available domain names, & flag potential conflicts.

Services Offered
  • Product Naming
  • Company Naming
  • Service & Line Extension Naming
  • Initiative & Event Naming