About The Author
Phase 3

Phase 3 is an integrated marketing services company which provides solutions across the print and marketing spectrum. We were founded in Atlanta, GA in 2001 and have served corporate and enterprise clients across the country for over 20 years.

Project Spotlight: LEAD Public Schools

By Phase 3
August 17, 2021

LEAD is a network of six public charter schools across Nashville, Tennessee, whose mission is to prepare students with the knowledge and skills they need to be ready for college and ready for life. LEAD needed a branding partner to address an identity system for their six locations, one that could evolve to include more locations as the school grew.

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Phase 3 developed a colorful brand architecture that enabled each location to have its own identity, within the Lead parent brand, so students and families across Nashville would identify with their neighborhood’s Lead public school—but still associate it with the parent brand. Our relationship evolved from there to include marketing and development support, print, and video services. Check out more of our work below!



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Looking for a brand refresh that motivates students, faculty, and families? Contact us to connect with our experts and learn more about our design!