Most marketers know they need compelling graphic design to help drive sales and put their companies on the best competitive footing possible. Consumers respond to strong design and, more than ever, they expect ease of use, brand consistency across every experience, and entertaining visuals to keep their attention and earn their business.
If only procuring good graphic design could be as easy as buying art. Graphic design is a strong marriage of commerce and artistic skill, and unfortunately it doesn’t come on a canvas you can have shipped to your door.
Has your organization downsized during the Covid-19 outbreak? Temporary or permanent layoffs of marketing or design talent, while necessary, can cripple marketing for your organization at a time when it’s needed most. Maybe you need to make more happen with fewer hands on deck. Maybe you’re looking for more efficient ways to accomplish your design projects. Or maybe you need professional expertise to bring your new marketing campaign together. Now is the time to consider outsourcing your graphic design work.
Whether you retail delicious dog treats, offer robust real estate data analytics, manufacture mattresses and bedding, service industrial machines, or even treat patients, you focus on what you’re good at, and that’s why you’re so successful. While some companies of scale do maintain in-house design departments, it’s usually not all wine and roses. There are plenty of sour grapes and thorns along the way—managing creative talent and a complex design and production process aren’t part of many companies’ DNA. And few in-house design departments can match the skill, efficiency, and effectiveness of outside professional design shops. For most companies, the results can never justify the expense. Outsourcing your graphic design work means that you get all of the design power, without the design problems. Even those firms with some internal design talent still often outsource production-driven projects like collateral conversions, sales materials updates, sizing and resizing ads for campaigns, social media graphics, wayfinding signage, point-of-purchase materials, and small digital projects like website landing pages.
There’s always a silver lining to every cloud—even coronavirus-shaped ones. Now is the perfect time to explore the opportunities to lower your costs while raising the bar of your marketing design. Outsourced graphic design gives you five transformative factors that can make you more competitive, and more efficient so you can win more than ever.
When you’re ready to get more done with less, selecting the right outsourced design partner is key. At Phase 3 Marketing and Communications, we proudly offer StudioRed, our fast-moving production service that provides outsourced graphic design work to companies and organizations of all sizes.
Whether you’re a one-person marketing team that needs professional support, a company that suddenly finds itself without the internal resources you normally rely upon, an organization with more design projects than you can take on, or an enterprise at scale that needs consistent high-volume production work, StudioRed offers cost-effective flexibility and expertise. Our design specialists can expertly apply your established brand guidelines to new deliverables or help create visual consistency across all of your marketing assets. And we’re already well-practiced at making lemonade out of COVID-19 lemons.
If you’re ready to make more design tasks happen while creating new efficiencies—especially when your world has been turned upside down by pandemic—contact us today and we’ll show you everything StudioRed can do to turn things around and upward again.